Tell us a bit about yourself and your background. What inspired you to start Semi Aquatics?
Where did the tagline “Reverse Evolution” come from and what does it represent for your brand?
Could you please give some background on the fashion industry in general and what makes it so detrimental for the climate, and oceans in particular?
How is Semi Aquatics different?
You talk about four main aspects of sustainability that you focus on; innovative farming, GPS & satellite, water conservation and zero waste. Could you elaborate on these and why they are so important?
Do any of your designs reflect your sustainability goals?
What obstacles have you faced during COVID and, more recently, with all the supply chain issues?
You’ve mentioned that you release new styles in ‘drops.’ When are anticipating the next drop and where can we find more info on it?
Anything coming up that you are particularly excited about?
What tips do you have for people on buying clothes sustainably?